We won’t bring back colors to the future by dwelling on the negative.
Sharing a positive and regenerative future, empowered by our delightful rose-colored perspective.
People aged 65 and over are more numerous in Europe than those under 15, and this trend is only increasing: by 2050, 1 in 3 people will be a senior! Are we ready for this cultural shift?
“In life, there are no solutions, only forces in motion,” said Saint-Exupéry. Let’s join these driving forces, add them together, resist individualism…
Social Issue or Woke Trend?
Gender, disability, age, LGBT+, social and cultural diversity…May the force of diversity be with you.
For agencies, a new era is rising, where eco-design, low-carbon production, slow contents, caring purposes, accessible digital cannot just be empty promises.
People aged 65 and over are more numerous in Europe than those under 15, and this trend is only increasing: by 2050, 1 in 3 people will be a senior! Are we ready for this cultural shift?
“In life, there are no solutions, only forces in motion,” said Saint-Exupéry. Let’s join these driving forces, add them together, resist individualism…
Social Issue or Woke Trend?
Gender, disability, age, LGBT+, social and cultural diversity…May the force of diversity be with you.
For agencies, a new era is rising, where eco-design, low-carbon production, slow contents, caring purposes, accessible digital cannot just be empty promises.
The design of everyday objects cannot exclude a quarter of the population. The list of exclusion factors is long …
Often, design is conceived in a segmented way, creating distinct solutions for specific groups. However, design is powerful when it integrates the needs of the entire population from the outset !
51% of people aged 60-69 are on social media. Senior scrolling is a thing too!
When we mention the term “seniors,” it’s easy to picture a homogeneous population of elderly people with similar characteristics and needs. But since when is that acceptable?
Shortlinks agency supports a vibrant and colorful media dedicated to sustainability: Roseponsable is meant to encourage professionals to communicate positively for a joyful, inclusive, and regenerative transition.
At the very heart of the agency, our creative collective of designers, sustainability experts and planners cultivate a lovely garden, nourishing a soil of new narratives and imaginaries, far from moralizing approaches.
Now is the time for action and transformation. Let us rise together on an inspiring path, where we walk the talk !
Welcome to a Roseponsable future.
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
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