Age-inclusive design
The design of everyday objects cannot exclude a quarter of the population. The list of exclusion factors is long …
The standard for sustainability
Often, design is conceived in a segmented way, creating distinct solutions for specific groups. However, design is powerful when it integrates the needs of the entire population from the outset !
Silver shines
51% of people aged 60-69 are on social media. Senior scrolling is a thing too!
Not a monolithic group
When we mention the term “seniors,” it’s easy to picture a homogeneous population of elderly people with similar characteristics and needs. But since when is that acceptable?
A lot on their plate
Boredom, loneliness, physiological changes, and exclusive packaging can reduce seniors’ appetite and the quality of their diet. Naturally, when you’re in a society that hasn’t made a place for you at the table, your appetite diminishes.
Long live age-positive narratives
People aged 65 and over are more numerous in Europe than those under 15, and this trend is only increasing: by 2050, 1 in 3 people will be a senior! Are we ready for this cultural shift?