inclusion:
the standard for sustainability

Design, in all its forms, has a primary, evident, and indispensable mission: to meet the needs of every individual, regardless of age, condition, or ability. It’s about having an inclusive approach at the heart of universalism.

Often, design is conceived in a segmented way, creating distinct solutions for specific groups. However, design is powerful when it integrates the needs of the entire population from the outset !

It’s about creating products, services, and messages that do not marginalize but are intrinsically accessible to all. Larger screens, simplified interfaces, subtitles… let anyone who does not benefit from these UX improvements cast the first stone.

Designing with universality in mind is not just kind—it’s a sustainable and intelligent strategy.

Our population is aging, and that’s a fact. We will all face these challenges; it’s wise to anticipate them today to prevent future exclusion.

Let’s activate narratives that promote diversity and inclusion, that make visible without highlighting differences. This is how we contribute to a fair society where aging signifies harmonious integration.

And after all, we are all someone’s elder!