Sustainable is desirable

The game of C(h)at GPT and Mouse

Artificial Intelligence

Robot romantique tendant un gerbera rose

Like bewildered mice, between fascination and apprehension, we have seen artificial intelligence spreading in creative studios over the past few months.

Part Pixar superstar, part crazy painter, we entrusted our latest cover, a glittery superhero teddy bear, to Dall-e, a powerful image generator. This saved the art director hours of searching for images to put together…

So, we had some fun questioning its text counterpart: ChatGPT.

When asked “Write a follow-up to this article,” here’s what it replied:

Despite the enthusiasm generated by Dall-e and other creative AI tools, it is important to consider the ethical implications of their use. AI can make creation faster and more affordable, but it can also replace human artists and designers, leading to job losses. Additionally, it is important to consider the quality and reliability of the images produced by AI, as they can have consequences on people’s perception of reality.

In conclusion, AI is a fascinating tool that can offer new creative possibilities, but it is important to use it with caution and consideration. Creative studios must work collaboratively with AI developers to ensure that AI tools are used ethically and responsibly, and to help ensure that human artists and designers remain a key element of artistic creation.

Although the approach remains relatively unfinished in terms of creativity, it is a great foundation to inspire our writers and facilitate rewriting. Similarly, for images, we love these stimulating new aesthetics, these on-the-fly mood boards, and innovative inputs that eliminate the famous blank page anxiety.

Although we remain attached to traditional creative biases, we are excited about this new hybridization with AI. Mix and match is the best way to land on one’s feet like… a c(h)at!”

Crédits photo : Pavel Danilyuk



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