The game of C(h)at GPT and Mouse
Artificial Intelligence
Like bewildered mice, between fascination and apprehension, we have seen artificial intelligence spreading in creative studios over the past few months.
Part Pixar superstar, part crazy painter, we entrusted our latest cover, a glittery superhero teddy bear, to Dall-e, a powerful image generator. This saved the art director hours of searching for images to put together…
So, we had some fun questioning its text counterpart: ChatGPT.
When asked “Write a follow-up to this article,” here’s what it replied:
Despite the enthusiasm generated by Dall-e and other creative AI tools, it is important to consider the ethical implications of their use. AI can make creation faster and more affordable, but it can also replace human artists and designers, leading to job losses. Additionally, it is important to consider the quality and reliability of the images produced by AI, as they can have consequences on people’s perception of reality.
In conclusion, AI is a fascinating tool that can offer new creative possibilities, but it is important to use it with caution and consideration. Creative studios must work collaboratively with AI developers to ensure that AI tools are used ethically and responsibly, and to help ensure that human artists and designers remain a key element of artistic creation.
Although the approach remains relatively unfinished in terms of creativity, it is a great foundation to inspire our writers and facilitate rewriting. Similarly, for images, we love these stimulating new aesthetics, these on-the-fly mood boards, and innovative inputs that eliminate the famous blank page anxiety.
Although we remain attached to traditional creative biases, we are excited about this new hybridization with AI. Mix and match is the best way to land on one’s feet like… a c(h)at!”
Crédits photo : Pavel Danilyuk
Share
Explore
Digital designer Jack Hugues rocks the clock of our circadian rhythm.
Through his experiment, Hugues “transforms time into a sublime spectrum of colors”
Barilla challenges tradition with ‘OpenRecipes,’ reinventing the art of the pasta plate, open to cultural, religious, and dietary diversities.
What will we be eating in 10 years? A futuristic projection on the plate of 2033, the white paper that sees food through rose-colored glasses.
Roseponsable
BY SHORTLINKS
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
BRAND STRATEGY
BRAND DESIGN
BRAND CONTENT
CORPORATE COMMUNICATION
CONTACT US
