Sustainable is desirable

timeless trust

Long-lasting relations

How do brands succeed in building trust?

Here’s a simple equation we follow: Add Credibility + Reliability + Intimacy and divide by self-interest.

The trust equation is crucial to build long lasting relationships with stakeholders, including clients. Credibility and reliability look obvious at first sight – although they challenge transparency issues, but intimacy seems new and somehow embarrassing for brands or companies.

Sharing the “behind the scene” doesn’t mean you have to show privacy, it’s more about sharing your reality, your doubts with humility, opening flaws to connect equally, enabling a relationship on a higher level.

Win-win takes time and trust! 

Photo ©Ron Lach

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