Sustainable is desirable

LET FOOD BLOOM

APEF

Portrait en noir et blanc d'un producteur d'endives

The endive growers have one key notion in common : their legacy. Passing the agricultural and local know-how from one hand to another, from human to human, therefore ensuring the sustainability of the art of growing, farming and harvesting is one of the many reasons their stories are so special. 

Through 8 short movies, showcasing 8 cooperative farmers, we are invited to timeless Northern stories, where people and nature celebrate the profoundness of the endive culture, from generation to generation. 

Katy, Charles, Adrien and Daniel are one of the many farmers that have told us their stories, fun facts, myths and even if they’re all deeply different – there’s one common root that seems to remain : the passion and dedication. 

Absolutely irresistible.

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Here’s a simple equation we follow: Add Credibility + Reliability + Intimacy and divide by self-interest.

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