vertuto
Short educational video with significant ecological content
« Since young people swear by TikTok, we suggest producing vertutos. To seduce and convince them, these formats must be entertaining and relevant, otherwise they will not watch them ».
On TikTok the new generations are burning for the climate with conviction.
Olivier Auroy
Brand naming consultancy
Founder ONOMATURGE
Many green influencers have taken to TikTok and are raising awareness of the climate crisis through tutorials, simple tips and educational videos to minimise our environmental impact.
The video sharing platform is full of committed, deconstructed, stimulating and sensitive “green” content that goes far beyond entertainment.
Photo ©Andre Hunter/Olivier Auroy
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@green.got Pourquoi personne n’est au courant ? #ecologie #finance #banque ♬ Aesthetic - Tollan Kim
@geevofficiel D’autres astuces à nous partager ? 🍊 #tiktokacademie #bonplan #astuce #zerodechet #zd #ecologique #gratuit #pourtoi #secondemain #techforgood #diy ♬ we had everything... - Casey Lowry
@carlo_ta09 Simples, économique et rapide! ✨#pourtoi #zerodechet #ecologie #ecologique #faitmaison #astuce #conseil ♬ Che La Luna - Louis Prima with Sam Butera & The Witnesses
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