Sustainable is desirable

vertuto

Short educational video with significant ecological content

jeune homme de dos sur la pointe des pieds dans une rue ensoleillée

« Since young people swear by TikTok, we suggest producing vertutos. To seduce and convince them, these formats must be entertaining and relevant, otherwise they will not watch them ».

On TikTok the new generations are burning for the climate with conviction.

Portrait Olivier Auroy, fondateur Onomaturge

Olivier Auroy

Brand naming consultancy
Founder ONOMATURGE

Many green influencers have taken to TikTok and are raising awareness of the climate crisis through tutorials, simple tips and educational videos to minimise our environmental impact.

The video sharing platform is full of committed, deconstructed, stimulating and sensitive “green” content that goes far beyond entertainment.

Photo ©Andre Hunter/Olivier Auroy

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