rose eye
Pink is fluffy. Really ?
Fluffy pink? As designers know, every colour has a vibrancy and meaning that evolves with society, its technological advances and the mood of the times. Did you know that during the Renaissance, red wood from Brazil was used to fix the colour pink on textiles? Aristocratic men’s fashion took hold of it, attributing to it a symbol of power and virility.
Since the advent of the consumer society, the mood has changed: pink is the colour of girls. Dresses, toys, razors, products sold to girls and women, everything pink everywhere. This led to the “pink tax” (mixed products such as deodorants, shavers marketed and sold more expensively to women). Barbie, Pink Lady, Pink Paradise… colour branding plays on its girly evocations. Since the 2010s, there has been a gradual paradigm shift: out with the gendered pink, in with the daring, shocking pink!
At Shortlinks, we have the same ambition: to wear pink proudly without making it a gender issue, to capitalise on its enthusiasm and vibrancy, to embark the world towards the eco-citizen transition.
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Original release series aren’t for everyone. 8 to 12% of the world’s population is dyslexic, and reading subtitles can be very tricky…
Our agency’s responsibility is to activate the power of new, positive, and sustainable narratives. Powerful stories that move the lines of overconsumption …
Our creative industry involves high pressure, and our daily routine is driven by quality and productivity, 2 notions hard to combine when timings get mad.
Roseponsable
BY SHORTLINKS
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
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