Sustainable is desirable

rose eye

Pink is fluffy. Really ?

lunettes mixtes monture doré verres rose

Fluffy pink? As designers know, every colour has a vibrancy and meaning that evolves with society, its technological advances and the mood of the times. Did you know that during the Renaissance, red wood from Brazil was used to fix the colour pink on textiles? Aristocratic men’s fashion took hold of it, attributing to it a symbol of power and virility.

Since the advent of the consumer society, the mood has changed: pink is the colour of girls. Dresses, toys, razors, products sold to girls and women, everything pink everywhere. This led to the “pink tax” (mixed products such as deodorants, shavers marketed and sold more expensively to women).  Barbie, Pink Lady, Pink Paradise… colour branding plays on its girly evocations. Since the 2010s, there has been a gradual paradigm shift: out with the gendered pink, in with the daring, shocking pink!

At Shortlinks, we have the same ambition: to wear pink proudly without making it a gender issue, to capitalise on its enthusiasm and vibrancy, to embark the world towards the eco-citizen transition.

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Goodbye gendered pink, hello shocking pink that dares to stand out! Its enthusiastic vibration is leading the world towards an eco-citizen transition.

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BY SHORTLINKS

We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation. 

Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.

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