less bad
more good
Rule #5 for a roseponsable communication
“Two sides of the same coin!” as Benji would say.*
It’s time to tackle real problems, not to fix reality with carbon offsets.
By putting innovation and responsible design at the core, we can truly change behaviors and the paradigms of overconsumption.
An archetypal example: laundry detergent in a plastic jug.
Less bad = refillable pouches
More good = laundry sheets
Dr. Beckmann’s “Magic Sheets” strip away all the inconveniences and ensure 80% less plastic waste compared to traditional liquid detergents in plastic bottles (for a comparable number of washes).
*The motto of our friend Benjamin Enault, Founder of The Sense Activist
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Is green still the color of the ecological cause? Let’s adopt a new posture that makes the eco-citizen transition desirable.
You see, Orelsan, the party is not over, our quest for sobriety is not a punishment, it revels in new creative opportunities. Simple, basic.
Many green influencers have taken to TikTok and are raising awareness of the climate crisis through tutorials, simple tips and educational videos to minimise our environmental impact.
Roseponsable
BY SHORTLINKS
En alliant intelligence collective, création poétique et responsabilité nous proposons une approche durable et désirable de votre identité et de votre communication « Roseponsable ».
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