Common sense is back
Good, Beautiful, True
The Platonic Triad – if people talked about it 24 centuries ago, there must be a reason, right?
For those who never found high school philosophy particularly thrilling, a quick reminder: Plato tells us that the True, the Good, and the Beautiful are interconnected ethics that should evolve in the same way: basically, having the “right ideas”.
The “Bon” in French can be added to the equation, it refers to “common sense”: La Bonne Brosse, La Bonne Poêle by Atma,, are brands that simply express the pleasure of owning a qualitative long lasting, smart, and straightforward product – because embracing the “bon” should never be just a marketing ploy. Good consumption should always means buying for life and willing to pay for it. How many Teflon pans have we thrown away when a good stainless steel pan can cook generations of potatoes?
Buying a durable product and extending its use is our collective responsibility and a kind of homage to Plato, who already had it all figured out!
Share
Explore
Throwing away food is always painful; we always try to do something with spoiled food to waste as little as possible. French toast is a perfect example of this.
Our creative industry involves high pressure, and our daily routine is driven by quality and productivity, 2 notions hard to combine when timings get mad.
The SSE is on everyone’s lips. Eco-design, eco-consumption, and eco-design initiatives are multiplying and are supported by the French state …
Roseponsable
BY SHORTLINKS
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
AUDIT
STRATEGY
NARRATION
IDENTITY
BRAND CONTENT
CONTACT US
