#DIGITAL4ALLAGES
“Without digital accessibility, we are, sooner or later, excluding France’s 58 million internet users.” These are the words of Romain Troche…
Dysphagia
If in Europe, the subject of dysphagia is often taboo or relegated to nursing homes, in Japan, it is embraced under the concept of “Engay Food.”
Seniors at work
Today, your “work bestie” could be your grandfather – and naturally, this creates both quirks and opportunities.
Age-inclusive design
The design of everyday objects cannot exclude a quarter of the population. The list of exclusion factors is long …
The standard for sustainability
Often, design is conceived in a segmented way, creating distinct solutions for specific groups. However, design is powerful when it integrates the needs of the entire population from the outset !
Silver shines
51% of people aged 60-69 are on social media. Senior scrolling is a thing too!
Not a monolithic group
When we mention the term “seniors,” it’s easy to picture a homogeneous population of elderly people with similar characteristics and needs. But since when is that acceptable?
A lot on their plate
Boredom, loneliness, physiological changes, and exclusive packaging can reduce seniors’ appetite and the quality of their diet. Naturally, when you’re in a society that hasn’t made a place for you at the table, your appetite diminishes.
Long live age-positive narratives
People aged 65 and over are more numerous in Europe than those under 15, and this trend is only increasing: by 2050, 1 in 3 people will be a senior! Are we ready for this cultural shift?
New consumption, new narrative
“In life, there are no solutions, only forces in motion,” said Saint-Exupéry. Let’s join these driving forces, add them together, resist individualism…