Eco retrograde

The DIY trend goes back to the old days. Unfortunately sobriety brings back “trad wives,” who rely on traditional and sexist images, revealing a darker reality.

Less bad vs. more good

It’s time to tackle real problems, not to fix reality with carbon offsets.
By putting innovation and responsible design at the core …

Bulk buying unpacked

Laziness, hygiene, price… bulk isn’t thriving. While major retailers (GMS) will soon have to dedicate 20% of their surfaces to it, it’s losing its appeal.

No taste for food waste

Throwing away food is always painful; we always try to do something with spoiled food to waste as little as possible. French toast is a perfect example of this.

The power of new narratives

Our agency’s responsibility is to activate the power of new, positive, and sustainable narratives. Powerful stories that move the lines of overconsumption …

New consumption, new narrative

“In life, there are no solutions, only forces in motion,” said Saint-Exupéry. Let’s join these driving forces, add them together, resist individualism…

The sherpas of conscious consumption

Who should bear the backpack of responsible consumption? Politicians, businesses, consumers? We are tempted to say all three – but it is certain that businesses can carry a heavier, more robust backpack…

Dopamine detox

A new notion is born (again). Screens fill our days. Like a difficult but necessary fast, dopamine detox is the key to indulging life in all its simplicity …

Common sense is back

Good, Beautiful, True. The Platonic Triad– if people talked about it 24 centuries ago, there must be a reason, right? The Right, which adds to the equation, takes on a new form.

Dystitles

Original release series aren’t for everyone. 8 to 12% of the world’s population is dyslexic, and reading subtitles can be very tricky…