BULK BUYING UNPACKED
Past ideas to the rescue
Laziness, hygiene, price… bulk isn’t thriving. While major retailers (GMS) will soon have to dedicate 20% of their surfaces to it, it’s losing its appeal… and retro jars remain confined in the boho Amish village of the 20th arrondissement, in Paris.
We’ve spotted a revamped idea from the past: the Deposit System!
Have you heard of La Tournée? Their idea: a deposit system, like in the old days, of mass-market products, some of which are already branded – like Lustucru! Consumers also appreciate finding their familiar brands and quality in this vast bulk section. In the UK, the financial incentive of returning used packaging at store entrances is a hit.
Bulk buying is seeking its path, WITHOUT packaging, WITHOUT price hikes, but WITH trust in brands.
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