Sustainable is desirable

BULK BUYING UNPACKED

Past ideas to the rescue

Laziness, hygiene, price… bulk isn’t thriving. While major retailers (GMS) will soon have to dedicate 20% of their surfaces to it, it’s losing its appeal… and retro jars remain confined in the boho Amish village of the 20th arrondissement, in Paris.

We’ve spotted a revamped idea from the past: the Deposit System!

Have you heard of La Tournée? Their idea: a deposit system, like in the old days, of mass-market products, some of which are already branded – like Lustucru! Consumers also appreciate finding their familiar brands and quality in this vast bulk section. In the UK, the financial incentive of returning used packaging at store entrances is a hit.

Bulk buying is seeking its path, WITHOUT packaging, WITHOUT price hikes, but WITH trust in brands.

Share

NEWSLETTER

Keep in touch and stay Roseponsable

Explore

we care for more than hair

Digitalisation and ecological impact are at the heart of the major transformations in the hairdressing sector.

Timeless Trust

How do brands succeed in building trust?
Here’s a simple equation we follow: Add Credibility + Reliability + Intimacy and divide by self-interest.

Fast & Harmonious

Our creative industry involves high pressure, and our daily routine is driven by quality and productivity, 2 notions hard to combine when timings get mad.

Roseponsable

BY SHORTLINKS

We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation. 

Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.

AUDIT

STRATEGY

NARRATION

IDENTITY

BRAND CONTENT