BULK BUYING UNPACKED
Past ideas to the rescue
Laziness, hygiene, price… bulk isn’t thriving. While major retailers (GMS) will soon have to dedicate 20% of their surfaces to it, it’s losing its appeal… and retro jars remain confined in the boho Amish village of the 20th arrondissement, in Paris.
We’ve spotted a revamped idea from the past: the Deposit System!
Have you heard of La Tournée? Their idea: a deposit system, like in the old days, of mass-market products, some of which are already branded – like Lustucru! Consumers also appreciate finding their familiar brands and quality in this vast bulk section. In the UK, the financial incentive of returning used packaging at store entrances is a hit.
Bulk buying is seeking its path, WITHOUT packaging, WITHOUT price hikes, but WITH trust in brands.
Share
Explore
Communication agencies like all companies have a great social responsibility. Representation of diversity is a big issue. From raising awareness to implementation, how can they create customized D&I programs?
Original release series aren’t for everyone. 8 to 12% of the world’s population is dyslexic, and reading subtitles can be very tricky…
Throwing away food is always painful; we always try to do something with spoiled food to waste as little as possible. French toast is a perfect example of this.
Roseponsable
BY SHORTLINKS
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
AUDIT
STRATEGY
NARRATION
IDENTITY
BRAND CONTENT
CONTACT US
