BULK BUYING UNPACKED
Past ideas to the rescue
Laziness, hygiene, price… bulk isn’t thriving. While major retailers (GMS) will soon have to dedicate 20% of their surfaces to it, it’s losing its appeal… and retro jars remain confined in the boho Amish village of the 20th arrondissement, in Paris.
We’ve spotted a revamped idea from the past: the Deposit System!
Have you heard of La Tournée? Their idea: a deposit system, like in the old days, of mass-market products, some of which are already branded – like Lustucru! Consumers also appreciate finding their familiar brands and quality in this vast bulk section. In the UK, the financial incentive of returning used packaging at store entrances is a hit.
Bulk buying is seeking its path, WITHOUT packaging, WITHOUT price hikes, but WITH trust in brands.
Share
Explore
How do brands succeed in building trust?
Here’s a simple equation we follow: Add Credibility + Reliability + Intimacy and divide by self-interest.
The endive growers have one key notion in common : their legacy. Passing the agricultural and local know-how from one hand to another, from human to human, therefore ensuring the sustainability of the art of growing, farming and harvesting is one of the many reasons their stories are so special.
Impact calculators on the rise.
If you are familiar with the Nutri-Score, present on over 60% of our food products, a new tool is gradually but surely …
Roseponsable
BY SHORTLINKS
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
AUDIT
STRATEGY
NARRATION
IDENTITY
BRAND CONTENT
CONTACT US
