Sustainable is desirable

from me to we

Can we still be individualistic?

deux mains faisant le signe V

We have all been raised on the rather comfortable “Me, myself and I”. But with the various challenges we face (e.g. Covid, to name but one), we have realised that it is not enough and that the satisfaction derived from this posture is superficial.

Otherness, caring for the other, is what brings true, deep-rooted and lasting joy. A double benevolence towards oneself and towards the other is possible. Brands and companies must address it in all its dimensions (intimate, local, global) to reveal their societal utility. 

Care but don’t bullshit.

Photo ©Priscilla Du Preez

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