accelerate hope
Eco-optimism Made in France
Sacré frenchies! Incredibly pessimistic, yet inventors of the eco-optimism concept. Is it because the French worship effortless pleasures (café culture)…? For sure, “Les Ecoptimistes”, by French writer and journalist Dorothée Moisan, offers a solution to eco-anxiety, a worldwide mental health issue.
Eco-anxiety is a broad phenomenon including climate anxiety. And since it’s a real threat, it is often accompanied by feelings of grief, anger, guilt and shame, which in turn can affect mood, behavior, and thinking. Affecting Gen Z, but not only.
Instead of looking back on how great the world was before, how mean people have plotted in killing our future, let’s collect good news and gather good energy.
Read the story of Dorothy, at a “terrasse de café” – a bright way to illuminate your darkest thoughts about the future.
Share
Explore
A blissful encounter between our vision and that of Amer Musa was drawn before our eyes – and our chevrons became his Muse.
The DIY trend goes back to the old days. Unfortunately sobriety brings back “trad wives,” who rely on traditional and sexist images, revealing a darker reality.
No more pretenses, no more convoluted marketing, the truth must be simple to be authentic. 3 tips for an innocent and responsible branding
Roseponsable
BY SHORTLINKS
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
BRAND STRATEGY
BRAND DESIGN
BRAND CONTENT
CORPORATE COMMUNICATION
CONTACT US
