accelerate hope
Eco-optimism Made in France
Sacré frenchies! Incredibly pessimistic, yet inventors of the eco-optimism concept. Is it because the French worship effortless pleasures (café culture)…? For sure, “Les Ecoptimistes”, by French writer and journalist Dorothée Moisan, offers a solution to eco-anxiety, a worldwide mental health issue.
Eco-anxiety is a broad phenomenon including climate anxiety. And since it’s a real threat, it is often accompanied by feelings of grief, anger, guilt and shame, which in turn can affect mood, behavior, and thinking. Affecting Gen Z, but not only.
Instead of looking back on how great the world was before, how mean people have plotted in killing our future, let’s collect good news and gather good energy.
Read the story of Dorothy, at a “terrasse de café” – a bright way to illuminate your darkest thoughts about the future.
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Sustainable coffee has long been driven by fairtrade promises. It is not enough when you consider its carbon footprint. One cup is equivalent to 2 km of driving!
Sacré frenchies! Incredibly pessimistic, yet inventors of the eco-optimism concept. Is it because the French worship effortless pleasures …?
It’s time to tackle real problems, not to fix reality with carbon offsets.
By putting innovation and responsible design at the core …
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