Sustainable is desirable

accelerate hope

Eco-optimism Made in France

Sacré frenchies! Incredibly pessimistic, yet inventors of the eco-optimism concept. Is it because the French worship effortless pleasures (café culture)…? For sure, “Les Ecoptimistes”, by French writer and journalist Dorothée Moisan, offers a solution to eco-anxiety, a worldwide mental health issue.

Eco-anxiety is a broad phenomenon including climate anxiety. And since it’s a real threat, it is often accompanied by feelings of grief, anger, guilt and shame, which in turn can affect mood, behavior, and thinking. Affecting Gen Z, but not only.

Instead of looking back on how great the world was before, how mean people have plotted in killing our future, let’s collect good news and gather good energy.

Read the story of Dorothy, at a “terrasse de café” – a bright way to illuminate your darkest thoughts about the future. 

Share

NEWSLETTER

Keep in touch and stay Roseponsable

Explore

The game of C(h)at GPT and Mouse.

Like bewildered mice, between fascination and apprehension, we have seen artificial intelligence spreading in creative studios over the past few months.

The end of Mad Men

For the sake of living beings, the planet, and society as a whole, it is urgent to incorporate a holistic vision of branding into our professions.

Age-targeting is dead

Focusing our targeting on consumers’ life experiences rather than age, now that’s an interesting novelty!

Roseponsable

BY SHORTLINKS

We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation. 

Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.

BRAND STRATEGY

BRAND DESIGN

BRAND CONTENT

CORPORATE COMMUNICATION