Basta intolerances
Pasta for diversity
With its ‘inclusive plate,’ Barilla challenges tradition. Its ‘Open Recipes‘ service reinvents the art of the pasta plate, open to cultural, religious, and dietary diversities.
By placing gluten-free, halal, kosher, or vegan diets on an equal footing, the brand strongly advocates for the recognition of all forms of dietary preference, without hierarchies or stereotypes.
The design of this service is as stylish as it is accessible; mamma mia, Italy never ceases to delight us!
Did you know that carbonara is one of the most beloved pasta dishes in the world? But the pork, cream, and gluten it traditionally contains prevent many from enjoying it. Here it is adapted to various needs and diets.
Buon appetito a tutti!”
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