Sustainable is desirable

KEYS TO SOULCARE

Slow glow

photo alicia keys campagne beauté

TAKE TIME TO MAKE YOUR SOUL HAPPY.

To pay attention, to look after one another, to care for the soul. These last few years, mindful cosmetics have started invading vanities and routines. 

And Keys Soulcare, Alicia Keys’ brand, is all about that : she opens the doors of a fresh and new perception of looking after oneself – with a whimsical twist that feels like magic, taking some time to reflect and cherish the soul appears to be just as important as washing your face after a long day. 

 

Light a candle, say your affirmation, and lather yourself in all kinds of good ointments – the time for the ritual is more important than the product itself. Makes sense: pampering your inner beauty does wonders for your outer beauty!

It is an alignment, and as Alicia says : “When you take care of your soul, everything else falls into place.”

The “Clean Skincare, Wellness Rituals” brand is an ode to self-love.

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Photo ©keyssoulcare

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