Sustainable is desirable

KEYS TO SOULCARE

Slow glow

photo alicia keys campagne beauté

TAKE TIME TO MAKE YOUR SOUL HAPPY.

To pay attention, to look after one another, to care for the soul. These last few years, mindful cosmetics have started invading vanities and routines. 

And Keys Soulcare, Alicia Keys’ brand, is all about that : she opens the doors of a fresh and new perception of looking after oneself – with a whimsical twist that feels like magic, taking some time to reflect and cherish the soul appears to be just as important as washing your face after a long day. 

 

Light a candle, say your affirmation, and lather yourself in all kinds of good ointments – the time for the ritual is more important than the product itself. Makes sense: pampering your inner beauty does wonders for your outer beauty!

It is an alignment, and as Alicia says : “When you take care of your soul, everything else falls into place.”

The “Clean Skincare, Wellness Rituals” brand is an ode to self-love.

Insta

Photo ©keyssoulcare

Share

NEWSLETTER

Keep in touch and stay Roseponsable

Explore

Cultivate diversity

As a team, let’s uproot biases and create safe spaces so that every message recipient is no longer confined to a targetable subsegment but …

Bulk buying unpacked

Laziness, hygiene, price… bulk isn’t thriving. While major retailers (GMS) will soon have to dedicate 20% of their surfaces to it, it’s losing its appeal.

Keys to soulcare

To pay attention, to look after one another, to care for the soul. These last few years, mindful cosmetics have started invading vanities and routines.

Roseponsable

BY SHORTLINKS

We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation. 

Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.

BRAND STRATEGY

BRAND DESIGN

BRAND CONTENT

CORPORATE COMMUNICATION