ECO RETROGRADE
Desperate housewives
The Renaissance of the Housewife?
The DIY trend goes back to the old days. White vinegar, baking soda, savon de Marseille: past inspires us with its simplicity. It lies in the frugal use of resources – by making our own household products, batch cooking like grannies… Unfortunately sobriety brings back “trad wives,” who rely on traditional and sexist images, revealing a darker reality. Who bears the weight of this transformation? Regardless of the background, women still handle 71% of household chores – needless to say, so does the adoption of more eco-friendly habits at home (sustainable food, energy sobriety…). (Source: Ademe).
Sustainable behaviors should promote equity at home. We can do it!
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Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
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