Sustainable is desirable

ECO RETROGRADE

Desperate housewives

The Renaissance of the Housewife?

The DIY trend goes back to the old days. White vinegar, baking soda, savon de Marseille: past inspires us with its simplicity. It lies in the frugal use of resources – by making our own household products, batch cooking like grannies… Unfortunately sobriety brings back “trad wives,” who rely on traditional and sexist images, revealing a darker reality. Who bears the weight of this transformation? Regardless of the background, women still handle 71% of household chores – needless to say, so does the adoption of more eco-friendly habits at home (sustainable food, energy sobriety…). (Source: Ademe).

Sustainable behaviors should promote equity at home. We can do it!

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