The new wave of coffee
Koota: net carbon 0
Responsible coffee has long been driven by fairtrade promises. It is not enough when you consider its carbon footprint. One cup is equivalent to 2 km of driving!
Koota organic coffee is disrupting the category, by choosing sailboat transport, traceable on-pack. The packaging is fully eco-designed (simple patterns, eco-inking, 100% recyclable and 85% issued from recycled raw materials). Koota is an invitation to follow a meditation towards slow food, for good.
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For the sake of living beings, the planet, and society as a whole, it is urgent to incorporate a holistic vision of branding into our professions.
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