Panic among meat lovers, beef steak threatened by the arrival of very good “meat analog”! In France, the barbaque is resisting, but when consumers become aware of the disastrous carbon footprint of red meat, they are looking for an alternative “that sends taste”! Accro is the energy of meat and planet-friendly militancy combined. The Sex pistols brandishing a cardboard sign “Addicted to Life”. Rebel, with a cause.
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