less bad
more good
Rule #5 for a roseponsable communication
“Two sides of the same coin!” as Benji would say.*
It’s time to tackle real problems, not to fix reality with carbon offsets.
By putting innovation and responsible design at the core, we can truly change behaviors and the paradigms of overconsumption.
An archetypal example: laundry detergent in a plastic jug.
Less bad = refillable pouches
More good = laundry sheets
Dr. Beckmann’s “Magic Sheets” strip away all the inconveniences and ensure 80% less plastic waste compared to traditional liquid detergents in plastic bottles (for a comparable number of washes).
*The motto of our friend Benjamin Enault, Founder of The Sense Activist
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How do brands succeed in building trust?
Here’s a simple equation we follow: Add Credibility + Reliability + Intimacy and divide by self-interest.
Focusing our targeting on consumers’ life experiences rather than age, now that’s an interesting novelty!
At Roseponsable, we have chosen to celebrate childhood. We light up a new path by making our little simple hearts beat strongly.
Roseponsable
BY SHORTLINKS
En alliant intelligence collective, création poétique et responsabilité nous proposons une approche durable et désirable de votre identité et de votre communication « Roseponsable ».
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