dopamine detox
A life spent stroking a glass screen*
A new notion is born (again).
Instagram at breakfast, Facebook during lunch, WhatsApp in a constant stream, and X in the middle of the night.
Screens fill our days, primarily due to social media, the realm of abundant dopamine: algorithms built on a reward system and over-diffusion of content (likes and shares as validation mechanisms, an ever-increasing quest for notoriety, messages, notifications…).
Stop swiping, try dopamine detox. Reconnect with the outside world without a phone, without the Internet, open a book, write your shopping list on a piece of paper, cook with friends, or meditate. Like a difficult but necessary fast, dopamine detox is the key to indulging life in all its simplicity. It’s also a consideration that all brands should undertake to respect the health of their followers!
*Based on Alain Damasio’s words
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How do brands succeed in building trust?
Here’s a simple equation we follow: Add Credibility + Reliability + Intimacy and divide by self-interest.
To pay attention, to look after one another, to care for the soul. These last few years, mindful cosmetics have started invading vanities and routines.
Like bewildered mice, between fascination and apprehension, we have seen artificial intelligence spreading in creative studios over the past few months.
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Good, Beautiful, True. The Platonic Triad– if people talked about it 24 centuries ago, there must be a reason, right? The Right, which adds to the equation, takes on a new form.
The endive growers have one key notion in common : their legacy. Passing the agricultural and local know-how from one hand to another, from human to human, therefore ensuring the sustainability of the art of growing, farming and harvesting is one of the many reasons their stories are so special.
Often, design is conceived in a segmented way, creating distinct solutions for specific groups. However, design is powerful when it integrates the needs of the entire population from the outset !
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