inclusion:
the standard for sustainability
Roseponsability
Design, in all its forms, has a primary, evident, and indispensable mission: to meet the needs of every individual, regardless of age, condition, or ability. It’s about having an inclusive approach at the heart of universalism.
Often, design is conceived in a segmented way, creating distinct solutions for specific groups. However, design is powerful when it integrates the needs of the entire population from the outset !
It’s about creating products, services, and messages that do not marginalize but are intrinsically accessible to all. Larger screens, simplified interfaces, subtitles… let anyone who does not benefit from these UX improvements cast the first stone.
Designing with universality in mind is not just kind—it’s a sustainable and intelligent strategy.
Our population is aging, and that’s a fact. We will all face these challenges; it’s wise to anticipate them today to prevent future exclusion.
Let’s activate narratives that promote diversity and inclusion, that make visible without highlighting differences. This is how we contribute to a fair society where aging signifies harmonious integration.
And after all, we are all someone’s elder!
Nadra Grandclaude
DGA Shortlinks
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The endive growers have one key notion in common : their legacy. Passing the agricultural and local know-how from one hand to another, from human to human, therefore ensuring the sustainability of the art of growing, farming and harvesting is one of the many reasons their stories are so special.
Roseponsable
By Shortlinks
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
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