The sherpas
of conscious
consumption
The weight of consciousness
Who should bear the backpack of responsible consumption?
Politicians, businesses, consumers? We are tempted to say all three – but it is certain that businesses, which we hope are less ambivalent than politicians and richer in resources than consumers, can carry a heavier, more robust backpack. When we say backpack, we can’t help but think of the master of sherpas: Patagonia.
The brand has never existed to be beautiful but to be functional, designing durable and technical clothing to be in harmony with nature. A healthy and sensible platform. Today, with “Fashion is none of our business“, the brand once again goes against a world that lives to the rhythm of fashion, instead of nature. Brilliant when you think about it, because the brand creates trends by stating it never aimed to do so.
If sherpas are the unsung heroes without ego who conquered Everest, let’s bet on collective mobilization to climb the mountain of new consumption!
Frédéric Lohnert
Strategic planner
Photo ©Patagonia
Share
Explore
Impact calculators on the rise.
If you are familiar with the Nutri-Score, present on over 60% of our food products, a new tool is gradually but surely …
From Pink October to Movember, to effectively carry a message and mobilize and raise awareness behind it, we must first take away the drama and make it less intimidating.
Laziness, hygiene, price… bulk isn’t thriving. While major retailers (GMS) will soon have to dedicate 20% of their surfaces to it, it’s losing its appeal.
Roseponsable
BY SHORTLINKS
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
AUDIT
STRATEGY
NARRATION
IDENTITY
BRAND CONTENT
CONTACT US
