Sustainable is desirable

Colorclock your mood

Life cycle

photographie d'une horloge sur fond iridescent

Digital designer Jack Hugues rocks the clock of our circadian rhythm.

Through his experiment, Hugues “transforms time into a sublime spectrum of colors”,  with impact on our mood. He challenges the self-regulation of our circadian rhythm disorders, a hot topic for our overstimulated lives. Alarming!


Oh! To take some time to witness the change of colors on the clock – and have you ever thought about what a second really looks like ? Hugues keeps on amazing us with his perception of time like watching paint dry, but in a good way. 


Feeling a little blue or turning pink – we are all mixed up in our biological body clocks. Research on colors could help regulate disturbed natural central systems in our speedy society.

Inspiring for well-being brands who want to reset clockwise!

Photo ©Ann Poan



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We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation. 

Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.