we care for more than hair
Committed beauty
Hairdressing plays a major role in the economy and local commerce. Digitalisation and ecological impact are at the heart of the sector’s major transformations. L’Oréal Professional Products, the sector leader and pioneer in responsible beauty, is supporting the transition of its 40,000 hairdressing salons (Salon Emotion) by bringing together a community of hairdressers committed to a “sustainable” programme reserved for the network.
The pedagogical narrative carried by the communication media (guidebook, video, social media) combines efficiency and meaning. Sensoriality undoubtedly contributes to the success of internal communication programmes. Reason and emotion go hand in hand, and love is in the hair!
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How do brands succeed in building trust?
Here’s a simple equation we follow: Add Credibility + Reliability + Intimacy and divide by self-interest.
At Roseponsable, we have chosen to celebrate childhood. We light up a new path by making our little simple hearts beat strongly.
Communication agencies like all companies have a great social responsibility. Representation of diversity is a big issue. From raising…
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