Hairdressing plays a major role in the economy and local commerce. Digitalisation and ecological impact are at the heart of the sector’s major transformations. L’Oréal Professional Products, the sector leader and pioneer in responsible beauty, is supporting the transition of its 40,000 hairdressing salons (Salon Emotion) by bringing together a community of hairdressers committed to a “sustainable” programme reserved for the network.
The pedagogical narrative carried by the communication media (guidebook, video, social media) combines efficiency and meaning. Sensoriality undoubtedly contributes to the success of internal communication programmes. Reason and emotion go hand in hand, and love is in the hair!
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The SSE is on everyone’s lips. Eco-design, eco-consumption, and eco-design initiatives are multiplying and are supported by the French state …
Overconsumption, excessive gifts, and upset stomachs. What if the menu for the holiday season became our weapon of rebellion?
The endive growers have one key notion in common : their legacy. Passing the agricultural and local know-how from one hand to another, from human to human, therefore ensuring the sustainability of the art of growing, farming and harvesting is one of the many reasons their stories are so special.
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Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
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