we care for more than hair
Committed beauty
Hairdressing plays a major role in the economy and local commerce. Digitalisation and ecological impact are at the heart of the sector’s major transformations. L’Oréal Professional Products, the sector leader and pioneer in responsible beauty, is supporting the transition of its 40,000 hairdressing salons (Salon Emotion) by bringing together a community of hairdressers committed to a “sustainable” programme reserved for the network.
The pedagogical narrative carried by the communication media (guidebook, video, social media) combines efficiency and meaning. Sensoriality undoubtedly contributes to the success of internal communication programmes. Reason and emotion go hand in hand, and love is in the hair!
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Good, Beautiful, True. The Platonic Triad– if people talked about it 24 centuries ago, there must be a reason, right? The Right, which adds to the equation, takes on a new form.
A blissful encounter between our vision and that of Amer Musa was drawn before our eyes – and our chevrons became his Muse.
For the sake of living beings, the planet, and society as a whole, it is urgent to incorporate a holistic vision of branding into our professions.
Roseponsable
BY SHORTLINKS
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
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