ChristMAS REBELLION
Tradition, it's not all good
Sorry Tino Rossi, this year we are singing Bowie instead.
Overconsumption, gifts galore and liver failure. What if the New Year’s Eve menu was our weapon of rebellion ?
Picture this : a hummus log as a starter, foie gras with cashew nuts, tukey with chestnuts tagine style…
Let’s have fun with other culinary influences. Diversity leads to creativity ! Another rebellious idea ? Reverse the roles : young people in the kitchen, old people around the fire – Change. Blur the lines. And try a more diversified, more eco-responsible, lighter and glittery New Year’s Eve. To hell with convention !
It’s by moving away from traditions that we free ourselves from the mega-stress of the New Year’s Eve, from its heavy heritage, from its artifices that pops at the table, when all we dream of is warmth, solidarity and sharing. Offbeat creativity is the effort to make to proclaim, for real, “we are family” !
Share
Explore
The DIY trend goes back to the old days. Unfortunately sobriety brings back “trad wives,” who rely on traditional and sexist images, revealing a darker reality.
Barilla challenges tradition with ‘OpenRecipes,’ reinventing the art of the pasta plate, open to cultural, religious, and dietary diversities.
How do brands succeed in building trust?
Here’s a simple equation we follow: Add Credibility + Reliability + Intimacy and divide by self-interest.
Roseponsable
BY SHORTLINKS
We support companies and brands through a roseponsable and holistic experience, starting from purpose, to narratives, design, communication and activation.
Forget about anxiety – the future is coming in a blink, lead the change, and THINK PINK.
BRAND STRATEGY
BRAND DESIGN
BRAND CONTENT
CORPORATE COMMUNICATION
CONTACT US
