Long live age-positive narratives

People aged 65 and over are more numerous in Europe than those under 15, and this trend is only increasing: by 2050, 1 in 3 people will be a senior! Are we ready for this cultural shift?

New consumption, new narrative

“In life, there are no solutions, only forces in motion,” said Saint-Exupéry. Let’s join these driving forces, add them together, resist individualism…

May the force of diversity be with you

Social Issue or Woke Trend?
Gender, disability, age, LGBT+, social and cultural diversity…May the force of diversity be with you.

Time is a force a good

For agencies, a new era is rising, where eco-design, low-carbon production, slow contents, caring purposes, accessible digital cannot just be empty promises.

Quest is the thing

You see, Orelsan, the party is not over, our quest for sobriety is not a punishment, it revels in new creative opportunities. Simple, basic.

Pink is the new green

Is green still the color of the ecological cause? Let’s adopt a new posture that makes the eco-citizen transition desirable.

Caring for all

Diversity, equity, and inclusion of people with disabilities are at the heart of tomorrow’s world. Easier said than done!