Basta intolerances

Assortment of pasta on a pink background illustrating diversity.

Barilla challenges tradition with ‘OpenRecipes,’ reinventing the art of the pasta plate, open to cultural, religious, and dietary diversities.

Let us “woke” up to diversity 

Communication agencies like all companies have a great social responsibility. Representation of diversity is a big issue. From raising awareness to implementation, how can they create customized D&I programs?

Age-targeting is dead

mains âgées couvertes de strass autocollants

Focusing our targeting on consumers’ life experiences rather than age, now that’s an interesting novelty!

The courage of innocence

petite fille asiatique une sucette à la main devant un tableau ardoise sur lequel sont dessinés de part et d'autre une paire de bras musclés

At Roseponsable, we have chosen to celebrate childhood. We light up a new path by making our little simple hearts beat strongly.

From Pink October to Movember

Femme brune à frange mimant une moustache avec une mèche de cheveux

From Pink October to Movember, to effectively carry a message and mobilize and raise awareness behind it, we must first take away the drama and make it less intimidating.

Pink is the new green

Haltere en plastique rose translucide contenant des fleurs

Is green still the color of the ecological cause? Let’s adopt a new posture that makes the eco-citizen transition desirable.

From me to we

deux mains faisant le signe V

Brands and companies must address benevolence in all its dimensions to reveal their social utility.

The end of Mad Men

Alignement de trois rangs de cravates à motifs variés et multicolores

For the sake of living beings, the planet, and society as a whole, it is urgent to incorporate a holistic vision of branding into our professions.