Not a monolithic group
When we mention the term “seniors,” it’s easy to picture a homogeneous population of elderly people with similar characteristics and needs. But since when is that acceptable?
A lot on their plate
Boredom, loneliness, physiological changes, and exclusive packaging can reduce seniors’ appetite and the quality of their diet. Naturally, when you’re in a society that hasn’t made a place for you at the table, your appetite diminishes.
Certified solidarity
The SSE is on everyone’s lips. Eco-design, eco-consumption, and eco-design initiatives are multiplying and are supported by the French state …
No taste for food waste
Throwing away food is always painful; we always try to do something with spoiled food to waste as little as possible. French toast is a perfect example of this.
Dopamine detox
A new notion is born (again). Screens fill our days. Like a difficult but necessary fast, dopamine detox is the key to indulging life in all its simplicity …
Basta intolerances
Barilla challenges tradition with ‘OpenRecipes,’ reinventing the art of the pasta plate, open to cultural, religious, and dietary diversities.
May the force of diversity be with you
Social Issue or Woke Trend?
Gender, disability, age, LGBT+, social and cultural diversity…May the force of diversity be with you.
Let us “woke” up to diversity
Communication agencies like all companies have a great social responsibility. Representation of diversity is a big issue. From raising awareness to implementation, how can they create customized D&I programs?
The sustainable dandy makes digital its thing
Web eco-design is becoming a necessary approach to showcase sustainability in a constantly evolving world, where the environmental impact of digital technology is concerning.
Age-targeting is dead
Focusing our targeting on consumers’ life experiences rather than age, now that’s an interesting novelty!