#DIGITAL4ALLAGES
“Without digital accessibility, we are, sooner or later, excluding France’s 58 million internet users.” These are the words of Romain Troche…
Age-inclusive design
The design of everyday objects cannot exclude a quarter of the population. The list of exclusion factors is long …
The standard for sustainability
Often, design is conceived in a segmented way, creating distinct solutions for specific groups. However, design is powerful when it integrates the needs of the entire population from the outset !
Long live age-positive narratives
People aged 65 and over are more numerous in Europe than those under 15, and this trend is only increasing: by 2050, 1 in 3 people will be a senior! Are we ready for this cultural shift?
New consumption, new narrative
“In life, there are no solutions, only forces in motion,” said Saint-Exupéry. Let’s join these driving forces, add them together, resist individualism…
The power of new narratives
Our agency’s responsibility is to activate the power of new, positive, and sustainable narratives. Powerful stories that move the lines of overconsumption …
Less bad vs. more good
It’s time to tackle real problems, not to fix reality with carbon offsets.
By putting innovation and responsible design at the core …
Common sense is back
Good, Beautiful, True. The Platonic Triad– if people talked about it 24 centuries ago, there must be a reason, right? The Right, which adds to the equation, takes on a new form.
Cultivate diversity
As a team, let’s uproot biases and create safe spaces so that every message recipient is no longer confined to a targetable subsegment but …
Timeless Trust
How do brands succeed in building trust?
Here’s a simple equation we follow: Add Credibility + Reliability + Intimacy and divide by self-interest.