Age-targeting is dead

Focusing our targeting on consumers’ life experiences rather than age, now that’s an interesting novelty!

The courage of innocence

At Roseponsable, we have chosen to celebrate childhood. We light up a new path by making our little simple hearts beat strongly.

From Pink October to Movember

From Pink October to Movember, to effectively carry a message and mobilize and raise awareness behind it, we must first take away the drama and make it less intimidating.

Pink is the new green

Is green still the color of the ecological cause? Let’s adopt a new posture that makes the eco-citizen transition desirable.

From me to we

Brands and companies must address benevolence in all its dimensions to reveal their social utility.

The end of Mad Men

For the sake of living beings, the planet, and society as a whole, it is urgent to incorporate a holistic vision of branding into our professions.

Vertuto

Many green influencers have taken to TikTok and are raising awareness of the climate crisis through tutorials, simple tips and educational videos to minimise our environmental impact.