Age-targeting is dead

Focusing our targeting on consumers’ life experiences rather than age, now that’s an interesting novelty!

Quest is the thing

You see, Orelsan, the party is not over, our quest for sobriety is not a punishment, it revels in new creative opportunities. Simple, basic.

The courage of innocence

At Roseponsable, we have chosen to celebrate childhood. We light up a new path by making our little simple hearts beat strongly.

Roseponsable letter to Santa Claus

At the end of the year, we combine celebration and sobriety (sparkly, of course). Our 3 ultra Roseponsible favorites for Christmas, as a gift.

Candid brands

No more pretenses, no more convoluted marketing, the truth must be simple to be authentic. 3 tips for an innocent and responsible branding

The Power of Their Innocence

Welcome to the land of innocence, welcome to a Christmas among the Amish. Here, there are no Christmas trees, no ornaments, no garlands.

Christmas Rebel Rebel

Overconsumption, excessive gifts, and upset stomachs. What if the menu for the holiday season became our weapon of rebellion?

we care for more than hair

Digitalisation and ecological impact are at the heart of the major transformations in the hairdressing sector.

From Pink October to Movember

From Pink October to Movember, to effectively carry a message and mobilize and raise awareness behind it, we must first take away the drama and make it less intimidating.

Pink is the new green

Is green still the color of the ecological cause? Let’s adopt a new posture that makes the eco-citizen transition desirable.