Is A.I woke to diversity ?

Fueled by biased data, AI has an unfortunate tendency to caricature the bodies of sports enthusiasts, and it’s here that the brand Asics says: GAME OVER.

Basta intolerances

Barilla challenges tradition with ‘OpenRecipes,’ reinventing the art of the pasta plate, open to cultural, religious, and dietary diversities.

May the force of diversity be with you

Social Issue or Woke Trend?
Gender, disability, age, LGBT+, social and cultural diversity…May the force of diversity be with you.

Keys to soulcare

To pay attention, to look after one another, to care for the soul. These last few years, mindful cosmetics have started invading vanities and routines.

Colorclock your mood

Digital designer Jack Hugues rocks the clock of our circadian rhythm.
Through his experiment, Hugues “transforms time into a sublime spectrum of colors”

APEF, let food bloom

The endive growers have one key notion in common : their legacy. Passing the agricultural and local know-how from one hand to another, from human to human, therefore ensuring the sustainability of the art of growing, farming and harvesting is one of the many reasons their stories are so special.

Timeless Trust

How do brands succeed in building trust?
Here’s a simple equation we follow: Add Credibility + Reliability + Intimacy and divide by self-interest.

Let us “woke” up to diversity 

Communication agencies like all companies have a great social responsibility. Representation of diversity is a big issue. From raising awareness to implementation, how can they create customized D&I programs?

The new wave of coffee

Sustainable coffee has long been driven by fairtrade promises. It is not enough when you consider its carbon footprint. One cup is equivalent to 2 km of driving!

Fast & Harmonious

Our creative industry involves high pressure, and our daily routine is driven by quality and productivity, 2 notions hard to combine when timings get mad.